In the media
In de media
Media ask me regularly about my work and my vision on audio and podcasts. Below is an overview of articles and interviews I contributed to (mostly in Dutch, some in English).
2023
News article about layoffs Spotify
Day of Audio
'A strong story stimulates creativity'
'Podcasts are too often seen as 'nice to have''
The ear claims its place
2022
Marvin about The Attention Economy
'High-quality productions are more effective'
The Dutch podcast market and what we get wrong about branded content
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'A podcast as a deepening layer'
Interview as a jury member Dutch Creativity Awards
'When it comes to content, lower your quantity and increase the quality'
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2021
In the spotlight
5 Podcast-tips
'The extra layer makes the difference'
'Make audio and podcasts part of your resource mix'
'No one wants to listen to an infomercial'
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2020
'A beautiful story has much more value'
'I want to stay ahead with Airborne'
What is the secret of a good podcast?
'Listening time is growing steadily'
'Podcast has the listener's undivided attention'
2020
How is the podcast listened to during the corona crisis?
'Chat podcasts are interchangeable'
'Show where you stand'
'We are taking paths that have hardly been explored'
'The podcast is a very intimate medium'
'If you find something that makes you happy, I think that's the key'
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2019
The story behind podcast The Journey
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'You shouldn't put yourself in the foreground as a brand'
'Brands need to think about the rise of audio'
'The podcast is a very powerful medium from a commercial perspective'